Your website is one of the most important aspects of your brand. It’s your online home, where visitors can find out more about the products, services, or content you offer. A top-notch website translates to more engagements, better conversions, rankings, and an increase in revenue — which is why it’s
Google has a symbiotic relationship with the businesses that appear in its search results. Yes, businesses benefit from the search traffic that brings customers to their websites. However, Google also benefits from offering accurate and useful results. Their ‘customers’ are the searchers, and the searchers want to know that the
As you wade into the world of digital marketing, some of the jargon might be unclear. After all, “organic traffic” does kind of sound like it was grown without pesticides. But in reality, organic traffic is traffic that comes to your site because search engines have decided you’re one of
While shopping in-person, you might turn to your friend and say, “have you tried this before?” to get an authentic review of the product. In the modern world, however, we’re shopping alone more than ever. Online shopping was already growing in popularity and the early-2020 shutdowns pushed even more people
A computer doing your company’s marketing for you? Sounds almost too good to be true. Fortunately, it’s far from science fiction. In fact, you’ve probably been on the receiving end of computer marketing many, many times. This is all due to AI marketing — or Artificial Intelligence marketing. When many
Once in a while, you probably type in the exact web address for the site you want to reach — for instance, www.instagram.com. But these days it’s just as easy to type “Instagram” into a search engine and select the first result…and many people do! Search engines have worked hard
Speed is one of the most important features for website optimization. It can make or break the user experience and directly affect the amount of time visitors spend exploring your site. The loading speed can also influence your ranking on Google search pages — yet only 15% of sites operate
No matter what field you work in, if you’ve browsed your competitors’ websites, you’ve likely encountered a blog or two. Companies have long recognized that having interesting reading material on their websites is key to keeping people on their sites and thinking about their products. But there is a big
Once in a while, you probably type in the exact web address for the site you want to reach — for instance, www.instagram.com. But these days it’s just as easy to type “Instagram” into a search engine and select the first result…and many people do!
Search engines have worked hard to incorporate themselves throughout the electronic landscape, from offering subtle search bars at the top of a phone screen to preloading them as part of a desktop web browser.
The internet has created new worlds for marketers. Ads have always been the primary tool for direct marketing, but online, they’ve taken on a new life. When everything is interactive, an ad is more than just a reminder that a brand exists: It’s a chance to bring customers directly to
