How to Use Google Keyword Planner for Business Growth: A Step-by-Step Guide

Every successful online marketing strategy starts with keyword research. Google Keyword Planner is a powerful tool that enables businesses to uncover relevant keyword ideas, monitor search volume trends, and gain insights into the competitive landscape. This comprehensive step-by-step guide will walk you through the process of leveraging Google Keyword Planner to enhance your online marketing strategy and generate more leads. From setting up a Google Ads account to integrating keywords into your marketing campaigns, you’ll gain valuable insights on how to make the most of this indispensable tool for your business’s success. So, let’s explore the world of Google Keyword Planner!

Understanding Google Keyword Planner

Keyword research plays a pivotal role in the success of any online marketing campaign, as it helps businesses identify the most relevant search terms their target audience is using. Google Keyword Planner, a free research tool available within Google Ads, is designed to assist businesses in discovering new keywords, understanding search volume data, and making informed decisions to improve their online presence.

The Google Keyword Planner offers several benefits including the ability to:

  • generate keyword ideas based on seed keywords or a specific website
  • analyze search volume trends
  • identify seasonal fluctuations and competition levels

By leveraging these features, businesses can effectively enhance their online marketing strategies and drive growth.

benefits of google keyword planner
benefits of google keyword planner

Setting Up a Google Ads Account

  1. To begin using Google Keyword Planner, you’ll first need to set up a Google Ads account. If you don’t already have one, you can create a new account by visiting the Google Ads homepage and following the prompts to sign up.
  2. After creating your account, you’ll be prompted to select a billing method and an advertising budget. Note that while it’s possible to create an Ads account without entering any payment information or setting a budget, certain features of Google Keyword Planner will require you to enter valid payment information.
  3. Once you have set up your Google Ads account, you can access the Google Keyword Planner tool by signing in and navigating to the “Tools & Settings” menu in the upper right corner of the screen. From there, click on “Keyword Planner” under the “Planning” category. From here, you’ll be able to access the full suite of features and begin using Google Keyword Planner for research purposes.
setting up google keyword planner

Discovering New Keywords with Google Keyword Planner

Google Keyword Planner offers two primary methods for discovering new keywords to enhance your online marketing strategy. Each method is designed to help businesses uncover relevant and high-potential keywords based on their specific needs and objectives.

Method 1: Start with Keywords


This approach involves entering seed keywords related to your business or industry. Seed keywords are foundational terms that broadly describe your products, services, or niche. After entering your seed keywords, Google Keyword Planner will analyze them and generate a list of related keyword suggestions. Review these suggested keywords carefully, considering their relevance to your business and potential for driving targeted traffic to your website.

Method 2: Start with a Website


With this method, you can analyze a competitor’s website or your own to discover keyword ideas. By entering a website URL, Google Keyword Planner will scan the site’s content and generate keyword suggestions based on its findings. This can be particularly useful for identifying gaps in your current keyword strategy or uncovering niche opportunities. When comparing keyword suggestions generated from a competitor’s website with your own, pay close attention to any unique keywords that may present untapped opportunities for your business.

Understanding Search Volume Data

Search volume data is a crucial aspect of keyword research, as it provides insights into how often a particular keyword is searched for by users on Google. By examining search volume trends, you can identify which keywords are gaining or losing popularity over time. This information can help you make informed decisions about which keywords to target in your online marketing efforts.

In addition to overall trends, it’s essential to recognize seasonal patterns and fluctuations in search volume data. Some keywords may experience spikes in search volume during specific times of the year, such as holidays or events. By understanding these patterns, you can capitalize on these high-demand periods and adjust your marketing strategy accordingly.

understanding search volume data

Selecting the Best Keywords for Your Business

Choosing the right keywords is essential for successful online marketing. Google Keyword Planner helps businesses identify relevant keywords and gain insights into search volume trends, enabling them to select the best terms for their campaigns.

selecting the best keywords

Assess Keyword Relevance and User Intent

To select the best keywords for your business, it’s crucial to assess keyword relevance and user intent. Consider the needs of your target audience and how they might search for your products or services. Ensure that the keywords you choose align with their search queries and your business offerings.

Redstitch, being a digital marketing company specialized in lead generation through SEO, PPC, local SEO, and website optimization, faced the issue of attracting the wrong audience with our broad keyword “lead generation.” We received inquiries from individuals looking to buy a list of leads, which was not aligned with our services. To address this, Redstitch made a strategic decision to modify our keywords to target users with better intent. We adjusted our keywords to include terms like company, agency, or services, such as “lead generation marketing company” or “digital marketing agency,” to attract a more relevant audience seeking our specific expertise.

Balancing Search Volume and Competition

Balancing search volume and competition is another important factor in selecting the best keywords. High search volume indicates that many people are searching for the keyword, but it might also mean increased competition. Look for keywords with a good balance of search volume and competition, as they provide an opportunity to rank higher in search results.

When running ads for a local insurance agency with limited budget, the strategy shifted from targeting broad terms like “car insurance” to focusing on hyperlocal keywords such as “car insurance in Evansville.” By narrowing the scope and targeting keywords with less competition but still high search volume in a specific geographic area, the campaign aimed to maximize visibility. Additionally, identifying a niche opportunity, such as “pet insurance”, allowed for targeting a market with moderate search volume but low competition. This approach aimed to optimize the campaign’s effectiveness within the budget constraints and reach a more relevant audience.

Integrating Keywords into Your Online Marketing Strategy

Once you have identified the best keywords for your business, it’s crucial to integrate them into your online marketing strategy effectively. This includes incorporating keywords into your website content and metadata, such as title tags, meta descriptions, and image alt tags. By doing so, you can improve your website’s search engine visibility and increase the likelihood of attracting potential customers.

Keywords also play a significant role in social media and advertising campaigns. Use them in your social media posts, hashtags, and ad copy to reach a broader audience and increase engagement. Keep in mind that it’s essential to strike a balance between keyword usage and natural language, ensuring your content remains engaging and valuable to your audience.


By following this step-by-step guide on using Google Keyword Planner, you can unlock the power of keyword research to drive your business growth. Mastering this essential tool will help you discover new keywords, understand search volume data, and optimize your online marketing strategies to stay ahead of the competition.

To further elevate your digital marketing efforts and maximize your online presence, consider partnering with Redstitch. Our team of experts, along with our powerful AI platform, can help you capitalize on the insights gained from Google Keyword Planner and turn your website into a lead-generating machine. Let’s work together to boost your online visibility and increase customer acquisition. Reach out to us today to experience the benefits of an optimized keyword strategy firsthand.

Written By: Caitlyn Kirchoff

Written By: Caitlyn Kirchoff

Caitlyn is a Digital Marketing Strategist with a reputable track record at Redstitch Digital. She completed her Bachelor’s degree in Business Administration and focused her major on Marketing. She has also gained certifications from Google Ads and Analytics. Caitlyn has technical skills working with PPC and SEO. In her spare time she enjoys spending time with friend and family, the outdoors, pickle ball, and local community events.

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