SEO Explained: How to Spell It Out for a Rookie

SEO explained in a nutshell: “Search engine optimization is improving free traffic to your website to upgrade the quality and quantity of your visitors. The benefits are better visibility, more sales, and higher ROI.” When you have to explain SEO to a beginner — maybe your boss or a client — keep it simple. Talking about […]

How to Gain B2B Leads in 5 Steps

Introduction You’ve heard of B2B, C2C, or whatever the name is, but you’re still in the dark of how it works or how to use it to your business’ benefit. Do not fear; we are near! We’ve done a deep dive into the world of B2B and will share what exactly this is, how it […]

Know Your SEO: AI Conversion Rate Optimization

From ranking on landing pages to turning sales leads into returning (and paying) customers, Search Engine Optimization (SEO) is more important than ever, but it is a constantly-changing element fueled by Artificial intelligence (AI).  Wow, let’s backtrack.  What is SEO? And what is AI? More importantly, why are either of these seemingly complicated topics important? […]

AI-Powered SEO Explained

If you’re under the impression that artificial intelligence (AI) is just limited to human-like robots, fancy gadgets, and modern assembly lines, you’re giving it less credit than due. AI also impacts search engine optimization (SEO), allowing businesses to achieve their goals with what many call AI conversion rate optimization.  Although SEO, in general, comprises many different […]

SEO Management: Methods and Techniques to Achieve Success

When someone wants to find your website, the first thing they will probably try is an internet search. It’s estimated that 75% of customers won’t navigate past the first page of organic search results. A strong search engine optimization (SEO) management plan will help you stay at the top of the list.  Spending time on […]

Integrating a CRO Strategy Into Your PPC Advertising Campaigns

When you work in marketing, one of your primary goals is likely to drive traffic to your business website. You may cross your fingers and toes hoping that those website visitors convert to customers or qualified sales leads. When you focus on conversion rate optimization (CRO) for your digital marketing efforts, you can confidently take […]

8 Best Methods to Find (And Optimize) Buyer Intent Keywords for Your Business

Most marketers know the importance of performing keyword research in today’s buyer-centric market. However, not many know the difference between the varying kinds of keywords out there, including perhaps the most important one of all: buyer intent keywords. These keywords can make all the difference in whether a customer decides to go through with a […]

Understanding How To Generate B2B Leads

“Business-to-business lead generation is super easy,” said absolutely no one ever. In fact, it might just be one of the greatest challenges in B2B marketing. But as hard as leads are to obtain, they are also indispensable to keeping your business afloat. After all, no leads mean no clients, and no clients mean no revenue. […]

The Seven Benefits of Marketing Automation for Your Business

In business, the smaller tasks are just as important as larger tasks, and no one knows this better than marketers. Marketers spend countless hours sending emails, sifting through enormous amounts of data, and creating content on numerous channels. Often, these tasks are repetitive. While they are important, they are also incredibly tedious and cut into […]

Local SEO Explained—How and Why to Make It a Priority

Local SEO explained is simply search engine optimization (SEO) for local searches — searches for businesses near or providing services to a given location. It helps the internet find matches that are truly accessible to them. No one hungry for donuts wants Google to tease them with donut shop search results located on the other […]