Artificial Intelligence: The Future of Digital Marketing

A computer doing your company’s marketing for you? Sounds almost too good to be true. Fortunately, it’s far from science fiction. In fact, you’ve probably been on the receiving end of computer marketing many, many times.  ‌‌This is all due to AI marketing — or Artificial Intelligence marketing.  ‌‌When many first think of Artificial Intelligence, […]

SEO: What Is Search Engine Optimization and Why Do I Need It?

Once in a while, you probably type in the exact web address for the site you want to reach — for instance, www.instagram.com. But these days it’s just as easy to type “Instagram” into a search engine and select the first result…and many people do! ‌‌Search engines have worked hard to incorporate themselves throughout the […]

How the Right Content Marketing Strategy Can Increase Your Revenue

No matter what field you work in, if you’ve browsed your competitors’ websites, you’ve likely encountered a blog or two. Companies have long recognized that having interesting reading material on their websites is key to keeping people on their sites and thinking about their products. ‌But there is a big difference between casually writing a […]

Everything You Need to Know About Web Conversions and How to Track Them Effectively

Once in a while, you probably type in the exact web address for the site you want to reach — for instance, www.instagram.com. But these days it’s just as easy to type “Instagram” into a search engine and select the first result…and many people do!

‌Search engines have worked hard to incorporate themselves throughout the electronic landscape, from offering subtle search bars at the top of a phone screen to preloading them as part of a desktop web browser.

The Beginner’s Guide to Digital Advertising

The internet has created new worlds for marketers. Ads have always been the primary tool for direct marketing, but online, they’ve taken on a new life. When everything is interactive, an ad is more than just a reminder that a brand exists: It’s a chance to bring customers directly to your business. ‌Of course, that’s […]

Utilizing Local SEO to Find New Customers

When creating your marketing plan, you may have become familiar with the principles of Search Engine Optimization (SEO). You may even have hired a professional content writer to evaluate your website and tailor it so it ends up at the top of customers’ search results.  ‌‌‌But if your business is location-specific, consider focusing on local […]

The Pro’s and Con’s of Hiring a Marketing Agency vs. an In-House Team

Developing and executing an effective marketing strategy is core to growing your business. It is also important to have the right team in place to handle your marketing. As a growing business, your marketing budget is likely stretched, and you might be considering whether hiring a marketing team in-house or using an agency is more […]

An Introduction to Conversion Rate Optimization for Your Website

Making sales is the whole purpose of marketing. The problem is that you can’t force someone to make a purchase. That’s why many marketers believe that getting more website traffic is the best way to raise revenue. That’s just not true.  ‌No matter how many people visit your website, you won’t make any sales if […]

Digital Marketing ABCs: Basic Definitions and Tips for Getting Started

Digital marketing intimidates a lot of people. Others think they can ignore it. But with so much of our daily lives taking place online, you can’t afford to neglect your internet presence.  Here’s the good news: it’s a lot easier than you think. In fact, you probably already engage in some form of digital marketing. […]