In the last decade, digital marketing has become increasingly important for businesses in all industries.
With the rise of technology and ever-evolving consumer habits; home builders must stay up to date on the latest trends to remain competitive in 2023.
Here are some proven marketing ideas for home builders to get and stay.
1. Have An Informative, Mobile-Friendly Website
Your home builder website should showcase your work and include all the relevant information, such as educational articles, potential buyers need to decide whether or not they want you to build their home.
Mobile optimization should always be a priority in digital marketing strategies; 50% of all searches worldwide now take place on mobile devices, so having a website that is easy to navigate and view on any device is essential.
This will ensure potential buyers can easily access information about your services no matter where they are.
2. Write Informative Content For Buyers
Creating content not only educates potential buyers but also helps boost rankings on search engines. Writing information-rich blog posts or guides about the home-building process and design trends will help establish your brand as an authority and make it easier for potential buyers to find you online.
3. Create Photo Galleries Of The Homes You’ve Built
Images are powerful for conveying ideas; so displaying images of the homes you’ve built on your website allows potential buyers to visualize what your work would look like in their own homes. Investing in high-quality photos or even drone footage is a great way to show off your craftsmanship and further draw attention to your services.
4. Use Google Ads
Google Ads is a great way to reach potential buyers who are already searching for home-building services. With a well-planned campaign, you can target specific keywords and locations to reach people who are interested in what you have to offer. This is a great way to get your name out there and bring in more leads.
5. Have A Google My Business (Local) Profile
Having a Google My Business profile helps potential buyers find you easily and provides them with information about your business such as location and contact details.
Additionally, you can add photos of your work and respond to any reviews left by customers – both of which can help build trust in your brand and increase visibility on search engines.
BONUS: Understand Your Analytics
Analytics is essential for understanding how well your digital marketing is performing and determining what needs improvement or adjustments need to be made to maximize ROI (return on investment). Analytics such as website visits, page views, lead conversions etc., can provide valuable insights into which campaigns resonate best with potential buyers, allowing strategies to be modified accordingly if needed.
Need Help Driving More Leads?
From crafting engaging content, running successful paid ads, analyzing performance data, and creating fast, mobile-friendly websites, our team at Redstitch has all the necessary skills and tools to help you build more homes in 2023 and beyond.
At Redstitch, we are so confident in what we do that we guarantee to double your leads or we will give you your money back!