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Reinvest In Your Business to Support Marketing Growth

April 10, 2017
Rick Iorio

Planning for business growth looks simple on paper.

You map your long-term goals, setting short-term milestones to hit along the way. But amidst the excitement and daydreaming, it’s easy to forget what has to happen behind the scenes to make sure your plan pans out.

No matter what your business goals might be, you’ll inevitably struggle to get off the ground until you’re ready and willing to reinvest in your business to support new growth. That doesn’t mean you need to completely forgo profitability, but allocating a portion of your financial resources to improving key areas of your business will improve your bottom line in the long-run – especially when you pair it with a successful marketing program.

Investing in Growth

The decision to invest in growth hinges on your ability to objectively assess yourself and your business. You need to first determine whether or not you’re realistically poised to grow at all.

  • Are you currently attracting a steady stream of customers?
  • Have you built the necessary team to support new growth?
  • Are you already meeting your established business goals?
  • Is cash flowing through the business?

If the answers to these types of questions are a resounding “YES!”, then maybe it’s time to scale the business. Re-evaluate your goals; revisit your strategies and processes. Start focusing on optimizing what’s already working for you.

But what if you’re business is plateauing, or even beginning to stall? Well, there are a number of ways you can immediately start reinvesting into your business to stimulate some new growth.

Things like …

  • 1-on-1 coaching initiatives
  • Hiring professional bookkeeping and tax help
  • Expanding your team
  • Improving your company’s web experience
  • Investing in a marketing and sales program

Whatever methods you choose to explore, you have to ask yourself, ‘what happens if and when the gears start turning and business DOES pick up?’

Because, while the prospect of growth is exciting, it almost always takes preparation and feet on the ground to properly support it. So, to make the most of your marketing program or any other investments, we suggest reinvesting in a few key areas of your business, including:

  • Recruiting Top Talent
  • Investing in Infrastructure
  • Streamlining Internal and Customer-Facing Processes
  • Strengthening Customer Support
  • Refining Marketing Strategies

Investing back into your business isn’t an expense (like branded pens or tshirts), it’s about strategically allocating valuable resources into key initiatives that will help you reach your long-term business goals.

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