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Content Marketing: Why You Want It

February 16, 2016
Emily Bridges

Without content you have nothing to build your digital marketing strategy around.

You have nothing to share, post, boost or blast out to your digital networks (where your frantic consumers are looking for your answers.)

It takes a great deal of time and energy to create a successful content marketing strategy. You are probably thinking, why would I want (or even need) to create marketing content?

Is it even worth it?

According to Demand Metric, content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less.

So…hell yeah, it’s worth it!

To generate those kind of leads, very piece of content you create and publish into the digital space should be answering a specific question, the questions of your target audience, or marketing personas. Your content should be relatable and directly address your audience’s pain points.

If you were to find a blog article that spoke to you and your pain, offering the answers to your problems…wouldn’t you want more?

Of course you would!

Creating content your personas continuously want to consume is the backbone of any solid inbound marketing strategy.

So, what’s this mean for you business…how does content marketing help it grow?

Content helps consumers find you, buy from you and recommend your business to others, therefore expanding your business. Publishing your own valubale content shows that you have important information to offer your audience, while positioning you as the go to organization within your industry.

“All great marketing is about understanding the people you want to reach and creating something valuable, interesting or entertaining just for them.” — David Meerman Scott, Online Marketing Strategist, Freshspot Marketing

Marketing content is no longer about the “look at me” mentality or tooting your own horn – it’s about the value you provide the consumer before, during and after the sale that will drive your business growth.

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