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Celebrate Evansville: A Case Study

October 20, 2015
Redstitch Team

It’s been a little more than four months since we released Celebrate Evansville, and we’re happy to report that we (and you) shared Evansville with people in more than 70 countries and all 50 states!

This two-and-a-half minute video started as a simple idea to create time-lapse cityscapes of our favorite spots in Evansville for the Redstitch website.

Like most things in our office, that small idea snowballed until it was completely reimagined as a full, strategic inbound marketing campaign. As much as the Celebrate Evansville video campaign sought to showcase our city and drive community engagement, it was guided by a strategic digital marketing plan — and we want to share that plan with you.

We went back and tallied the important marketing metrics; and now you can see our Celebrate Evansville Case Study for an inside look at our strategy, goals and overall results.

A Snapshot of the Numbers

Evansville Design Group Awards

In other news, Redstitch was fortunate enough to receive two silvers during the annual Evansville Design Group awards last Friday! One for the Celebrate Evansville campaign, another for the timelapse video itself.

Thank you, Evansville, for all your shares, views and sentiments. We are proud to call this place home.

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